Your Ad Here: A Domina’s Guide To Building Her Ads

Advertising as a Professional Dominatrix is about more than simply getting clients. Your ad is the first and last impression a potential client has of you. Every word and image in your ad must be chosen carefully and thoughtfully to attract the best possible clientele. Following are some tips to building a powerful ad worthy of a Domina.

Wording & Tone

Most of us write our ads to appeal to the largest customer base possible. Often this leads to vague language so as not to not exclude anyone, or it leads to long lists of services arranged like a take-out menu. Both approaches have their benefits but must be tempered and used sparingly in order to avoid appearing uneducated or cheap.

If you have a set of specialties, say so early on in your ad but don’t provide a huge list. A few short statements will create mystery and interest. Rather than listing each and every fetish you enjoy catering to, you could say, “Among my favorite activities are spankings, boot worship, bondage, but my interests certainly do not end there! Contact me for more information and I will have you tied and teased in no time!” In my experience this style of ad writing is not only sexier and more appealing, but it makes you more approachable and relatable.

Consider the tone of your ad. Think about how intimidating it is for most men to write you an email, let alone set up and keep an appointment. Doing what you can to be accessible will make it much easier. Many of our ads are written aggressively, immediately insulting the reader with phrases such as, “You will bow down to ME”, or “You are a worthless worm beneath MY feet”. These phrases are fine if you only want to attract humiliation fetishists, but they are completely ineffective when appealing to most other interests. Assert your Dominance by communicating gracefully and regally. Harsh language is not always needed.

Image & Impressions

How you present yourself visually is just as important and detailed as how you present yourself in writing. Attention to detail is key!

If you want the best possible results, be prepared to invest some money in a good photographer. There is no substitute for a professional grade camera and lighting and a photographer with a well-trained eye to bring it all together to highlight the best in you. You must consider everything in your photograph. What sort of message does your setting send? What props or equipment, if any, do you want to show? How much skin should you be showing? What should you be wearing? These are all important questions to ask when planning your photo shoot.

Too often I see beautiful women in well-taken photos that send a confusing message. You should strive for an elegant photo in which you look powerful, well-dressed, and comfortable. Looking mean, angry, or intense is fine, but include images that show you are enjoying yourself. A woman in sexy professional wear casually holding a paddle with a devious smile on her face is far sexier and more powerful than crude nudity and foul gestures. It will also attract a much higher order of clientele—the kind with education and good taste who usually have the means to become regulars.

Please note that just because an item of clothing is sold in a fetish store does not mean it is Domina appropriate. For example, strict posture collars, ballet heels, and constricting latex/rubber/leather items are for submissives only. Posting a photo of yourself in these types of items sends a confusing message. It suggests that you might not know what you are doing or much worse, that you might be easy to “flip”. For those of you who do not know, “flipping” a Domina is when a man books a scene with a Dominatrix with the intention to Dominate, or flip her. It is a rare thing, but it is a possibility you must be aware of, and it can be almost entirely prevented by building a better ad.

Contact Info & Legal Disclaimers

You have written a wonderfully articulate ad and filled it with gorgeous photos showing you to be the beautiful, controlling Domina that you are. All that is left is letting your clients know how they can reach you.

Having both a phone number and an email address where you can be reached is best. If you do not want to be called during certain hours of the day make sure to include that information.  Also include your website address and blog if you have one. If you do not have a blog, start one! It is an excellent way for clients to research you and get to know you better. Most men looking to hire Dominas want a very personal experience and your blog is a great way to lay the foundation for that. You don’t have to write in it every day, but a once a week update will let you build a steady following and can give you an outlet for all your thoughts and philosophies on BDSM.

Finally, at the very end of your ad I highly recommend including a legal disclaimer of some kind to protect you from projecting the image of offering illegal services. Legislation varies widely from place to place, and in many places is not legislated at all. It also makes it perfectly clear to whoever reads your ad that you are a serious professional and not an amateur looking to make a quick buck.

Following these tips will help you build the specific image you want and attract the kind of clientele that fits your personal style of Domination. Present yourself with dignity, grace, and pride and Dominate in good health! Please feel free to contact me, Mistress Rowynn at MistressRowynn@gmail.com.

Note: The author is not an Attorney. You should always seek legal advice from a trained professional.