Most women who decide to embark on a career as a Professional Dominant tend to be in the D/s (Dominant and submissive) lifestyle already. As both Lifestyle and Professional Mistresses, their desire to dominate does not cease at the end of a D/s session. Embracing Dominance professionally combines the best of both worlds: the pleasure of Dominating submissives with the potential for generating substantial income.
The transition from enjoying Female Dominance within the BDSM (Bondage and Disciple, Sadism and Masochism) realm and undertaking it as a career does not, however, occur without challenge. Of special importance, the novice Professional Mistress must learn to successfully promote herself within a somewhat competitive market. While geographic location determines just how competitive a particular market is, a successful career is based on knowing where and how to advertise her newly created business.
Where to Advertise as a Professional Dominant
There are many online directories available on which to advertise as a Professional Dominant. While some resources specialize in BDSM, others encompass a variety of adult services. Furthermore, some websites offer no-cost listings (usually requiring a reciprocal exchange of links), while others may charge a fee for their services. Additionally, there are marked differences in how information is listed. Some directories feature lengthy text and multiple photographs while others display a single line devoid of any images.
The Professional Mistress should be discriminating in her choice of venues as it determines the type of clients she will attract. For instance, some directories do not allow for nudity to be depicted within its pages, while others heavily emphasize sexually explicit photographs. Adding your business name to an advertisement venue implicitly suggests your endorsement of the particular website, which in turn informs the submissive client about your tendencies as a Professional Dominant.
How to Advertise as a Professional Dominant
After deciding where to promote yourself as a Professional Mistress, be consistent in your manner of advertising. When you make changes to aspects of your business (i.e. contact information, new address), you must update your listings as well. As proper management of your online advertisement can be rather time-consuming, the Professional Dominant is best served by focusing on the quality of the listings as opposed to the quantity.
Another important decision for the beginning Professional Dominant includes the use of her image within different listings. Should she appear in fetish clothing? Would nudity serve her well in attracting submissive clients? Even the choice to disclose her identity (i.e. displaying her face) impacts how well her listings are received by the consumer of BDSM services. Besides using images effectively, the Professional Mistress must also devote proper attention to the content of the ad. In this manner, should the Professional Dominant extensively describe her skills to her submissive clients? Or is brevity more appealing to the senses of those interested in D/s services?
Additional relevant issues include finding a niche within the seemingly saturated BDSM market. Those who specialize in a particular D/s area (i.e. hypnosis) tend to perform better financially than Mistresses who lack such special skills. Ideally, the savvy Professional Dominant should expand her potential sources of income to include other means of revenue (i.e. membership-based website).
Other Considerations for the Professional Dominant
Another matter for the novice Professional Mistress is to decide where to hold sessions. You must choose whether to offer them within the walls of a dungeon (which may be private or commercial) or outside the D/s realm. Related to this decision is personal safety for both the Professional Mistress and the submissive client. Consider the issue of liability regarding those who place themselves in the believed-to-be competent hands of the Professional Dominant. I strongly advise against experimenting with matters of Domination. Instead I urge Mistresses lacking in experience to first gain the necessary skills before embracing Domination as a career.
Finally, I recall from my clinical training as a psychotherapist the emphasis on “burn out” as a risk within my former profession. The same job-related hazard may occur with Professional Domination due to the intense nature (both physically and psychologically) of the occupation. The constant stream of submissive clients, along with their accompanying emotional and social issues, may become a burden on the Professional Mistress’ shoulders. Engage with social networks that promote friendship among Female Dominants for additional support.
The Lifestyle Dominant should be aware of these important issues prior to becoming a Professional Mistress. Establishing herself successfully within the BDSM industry is best accomplished if done so from the beginning of her career path. Professional Domination can be a most delightful and rewarding experience. Once your business enterprise as a Professional Mistress is well-grounded and functioning as planned, reaping the benefits of the required hard labor associated with first joining the BDSM industry is but a pleasure.